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Globe and Mail | Young Lions 
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For the Jane Goodall Institute of Canada, we turned planned obsolescence into a simple proof point. Inspired by Apple’s iconic “Shot on iPhone” campaign, we showed that an eight-year-old phone can still take a great photo,  making the case that keeping your tech longer can be both realistic and better for the planet.

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CREATIVE

BRIGITTE PINSONNEAULT 

ELIZABETH MAHEUX

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