top of page
Globe and Mail | Young Lions
Print
For the Jane Goodall Institute of Canada, we turned planned obsolescence into a simple proof point. Inspired by Apple’s iconic “Shot on iPhone” campaign, we showed that an eight-year-old phone can still take a great photo, making the case that keeping your tech longer can be both realistic and better for the planet.

CREATIVE
BRIGITTE PINSONNEAULT
ELIZABETH MAHEUX
bottom of page